Play is inspired by our natural inclination to explore, create, and learn through engaging, enjoyable activities. It’s fueled by curiosity, imagination, and a desire to understand the world around us. Play provides a space for experimentation, problem-solving, and social interaction, fostering creativity and development. In providing spaces for play we are building stronger, healthier communities.

Play value is a measure of a feature’s ability to hold a kid’s interest, engage them for longer, and provide developmental benefits. High value play features offer multiple ways to play, and consistent, enjoyable, and imaginative engagement across ages, abilities, and lifestyles. Where play value exists, facilities see higher attendance, longer lengths of stay, increased frequency of repeat visits, and even higher spending.

Creating play value in aquatics venue, from pools to splash pads, is the creation of personal experiences where kids are intrinsically motivated to join the fun.